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| Hello Kitty beer |
(Scroll down for video) Hello Kitty was always known as a kid friendly character.
So why would a company produce a beer that might entice kids to try alcohol beverages?
Apparently, Hello Kitty is targeting adults who are kids at heart. The Hello Kitty beer is produced by a brewery in Taiwan, and distributed there and in China.
Just like many child-friendly products, the beer has a fruity taste. The company has produced the beer in flavors such as banana, peach and lemon-lime.
The Hello Kitty beer has a relatively low alcohol content, 2.3 to 2.8 percent, for easy drinking, which is geared toward women.
Many people are concerned that the cute packaging will attracted young teens to the drink.
However, the Hello Kitty producer, Sanrio, insisted that the beer is not marketed to minors, rather to the customers, who have grown up with the brand. The company also said that Hello Kitty is all grown up now, as it is turning 40, and grownups can have beer.