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| Taco Bell new $1 menu |
(Scroll down for video) Those seeking to buy fast food for cheap will have another awesome menu coming to them, according to a statement released by Taco Bell.
Taco Bell is working on a new menu for low-end customers, chief marketing officer Brian Niccol said.
Niccol, made the announcement during a conference call.
Taco Bell and is known for offering cheap Mexican food. The current menu offers a wide range of value items for 79, 89 and 99 cents.
The new $1 menu is already being tested in Sacramento, California and Kansas City, Missouri. The new menu might replace the current menu called "Why pay more", according to sources close to the company.
“I love it. I don’t have lots of income, and I always buy cheap fast food. Now, I will be to buy more than just burgers and fries. I can’t wait for the new value menu to roll out in my area,” Kim Parker, 42, of Staten Island, New York told YourJewishNews.com after being asked to comment on Taco Bell’s new dollar menu.
The company also got into the higher-end food market last year, with the release of Cantina bowls with quality ingredients like meat and guacamole.
The Cantina release was seen as an attempt to compete with Chipotle, although the two restaurants serve very different demographic characteristics.Mobile video not loading? Click here to view