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| A&F CEO Mike Jeffries |
(Scroll down for video) Abercrombie & Fitch CEO has publicly discriminated against the poor and obese, angering many people.
Most people do not tolerate discrimination against the less fortunate, the poor, or bigger size people.
A&F CEO Mike Jeffries is in hot water after he said that he doesn't want "fat" or "not-so-cool" people wearing his company's clothes. That comment included uncool children and women who wear large size clothing.
“In every school there are the cool and popular kids, and then there are the not-so-cool kids. We go after the attractive all-American kids with great attitudes and with lots of friends. A lot of people don't belong and they cannot belong,” Jeffries said seven years ago.
One man named Greg Karber, recently came across Jeffries’ comment and was highly offended by it. Karber came up with a fun and creative way to get back at the insensitive CEO. He went to the local goodwill and bought as many A&F brand clothing as he could put his hands on and then he went to Skid Row in Los Angeles, California to deliver the clothes to the homeless, for free.
“I love his idea, he changes the brand by getting it into the hands of those people who the company would rather not sell to, good job! I heard Kirstie Alley saying that her children will not shop at A&F after she heard Jeffries’ comment. Boycotting the brand might hurt them but giving their clothing to homeless will kill the brand’s image as “for only the cool,” Roger Timberland, 43, of Los Angeles, California told YourJewishNews.com after learning about the A&F clothing donation drive.
Karber, a writer based in Los Angeles, is encouraging others to do the same, thereby getting many poor and homeless people to wear the A&F brand making it a brand for everyone not only for the elite, cool, or good looking people.
After Karber’s video went viral, A&F CEO Mike Jeffries was forced to apologize.
“While I believe the quote has been taken out of context, I sincerely regret that my choice of words was interpreted in a manner that has caused offense. A&F is an aspirational brand that like most specialty apparel brands, targets its marketing at a particular segment of customers,” he said.
However, we care about the broader communities in which we operate, are strongly committed to diversity and inclusion. We hire good people who share these values. We are completely opposed to any discrimination, bullying, derogatory characterizations or other antisocial behavior based on race, gender, body type or other individual characteristics, he added.
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